genuine goods at fair prices; real deal; through and through
Meanings
2 senses · 7 examplesidiom
genuine goods at fair prices; quality goods at reasonable prices
Originally a commercial term used by merchants to attract customers, emphasizing authentic products and fair pricing.
This century-old shop insists on genuine goods at fair prices, never cheating customers.
Doing business requires genuine goods at fair prices to win returning customers.
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This online store claimed to offer genuine goods at fair prices, but ended up selling only fake products.
adjective
real; authentic; through and through; genuine
Extended figurative meaning used to describe people, things, or qualities that are completely genuine and without pretense.
He is a genuine scholar through and through, not one of those charlatans.
This movie is a real blockbuster through and through, worth watching in the cinema.
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Don't be fooled by his usual low profile—he is a genuine millionaire through and through.
This report is genuine news through and through, not fake news.