gilded shop sign; ostentatious title
Meanings
2 senses · 5 examplesnoun
a shop sign written in gold paint
Literally refers to an ornate, gilded sign traditionally used by established, reputable businesses to project an image of wealth and trustworthiness.
A striking gilded sign hangs at the entrance of this century-old shop.
Shops with gilded signs often give people a feeling of greater reliability.
noun
an ostentatious title or reputation used for bragging
Used metaphorically to criticize someone who flaunts a prestigious-sounding title, reputation, or association to impress others, often implying the reality does not match the boast.
Don't always flaunt your 'overseas returnee' status as a golden ticket everywhere.
Beneath his ostentatious title of 'renowned scholar,' he actually possesses little real talent or learning.
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This company uses environmental protection as its shiny招牌, but secretly pollutes the environment.