brand spokesperson; celebrity endorser
Tone colorsmāmámǎmàma
Meanings
1 sense · 4 examplesnoun
a public figure who uses their personal image and influence to promote and publicize a specific field, organization, or product
Typically refers to celebrities, athletes, or well-known figures hired by companies or organizations to enhance brand image and credibility.
Tā他
chéng成
wéi为
le了
zhè这
gè个
zhī知
míng名
yùn运
dòng动
pǐn品
pái牌
de的
xíng形
xiàng象
dài代
yán言
rén人
。
He became the brand ambassador for this well-known sports brand.
Qǐ企
yè业
pìn聘
qǐng请
míng明
xīng星
zuò作
wéi为
xíng形
xiàng象
dài代
yán言
rén人
shì是
yī一
zhǒng种
cháng常
jiàn见
de的
yíng营
xiāo销
cè策
lüè略
。
Companies hiring celebrities as brand ambassadors is a common marketing strategy.
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Zhè这
wèi位
zhù著
míng名
yǎn演
yuán员
dān担
rèn任
gōng公
yì益
huó活
dòng动
xíng形
xiàng象
dài代
yán言
rén人
yǐ已
yǒu有
shí十
nián年
。
This famous actor has served as the spokesperson for public welfare activities for ten years.
Xuǎn选
zé择
xíng形
xiàng象
dài代
yán言
rén人
shí时
，
pǐn品
pái牌
fāng方
huì会
kǎo考
lǜ虑
qí其
gōng公
zhòng众
xíng形
xiàng象
shì是
fǒu否
yǔ与
pǐn品
pái牌
dìng定
wèi位
xiāng相
fú符
。
When choosing a brand ambassador, the brand party considers whether their public image aligns with the brand positioning.