xíngxiàngdàshǐ

形象大使

Word · Noun

brand ambassador; image spokesperson

Tone colorsmāmámǎmàma

Meanings

1 sense · 3 examples
1.

noun

brand ambassador; image spokesperson; public figure representing an organization or brand

Usually refers to celebrities or well-known figures hired to promote a positive image for a company, product, charity, or cause. Often used interchangeably with 形象代言人 in modern business contexts.

Zhè这
jiā家
qǐ企
yè业
pìn聘
qǐng请
le了
zhù著
míng名
yǎn演
yuán员
zuò作
wéi为
xíng形
xiàng象
dà大
shǐ使
 。

This company hired a famous actor as their brand ambassador.

Tā她
bèi被
rèn任
mìng命
wéi为
lián联
hé合
guó国
ér儿
tóng童
jī基
jīn金
huì会
de的
xíng形
xiàng象
dà大
shǐ使
 。

She was appointed as a goodwill ambassador for UNICEF.

Show 1 more example
Zhè这
wèi位
tǐ体
yù育
míng明
xīng星
shì是
hěn很
duō多
guó国
jì际
pǐn品
pái牌
de的
xíng形
xiàng象
dà大
shǐ使
 。

This sports star is a brand ambassador for many international brands.