intense drumming and gonging; feverish preparatory activities
Meanings
1 sense · 4 examplesidiom
feverish preparatory activities; intense drumming and gonging
formalUsed to describe the busy and intense preparations, often in terms of publicity or public opinion, before a significant event, launch, or campaign. The literal meaning refers to the rapid, dense beat of traditional Chinese percussion used in opera to build suspense or signal an imminent climax.
On the eve of the election, all political parties engaged in feverish preparatory activities for publicity and momentum-building.
Before the release of this new movie, the producers engaged in intense preparatory activities for promotion over a month.
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The press conference for the new product is in the midst of feverish preparations.
Before the reform plan was announced, there was already an intense drumbeat of discussion in the media.