shop sign; (figuratively) nameplate; reputation
Tone colorsmāmámǎmàma
Meanings
2 senses · 4 examplesnoun
shop sign; signboard
A physical sign used to identify a business.
Zhè这
jiā家
lǎo老
diàn店
de的
jīn金
zì字
zhāo招
pai牌
guà挂
le了
yī一
bǎi百
duō多
nián年
le了
。
The gold-lettered signboard of this old shop has been hanging for over a hundred years.
Tā他
men们
xīn新
shè设
jì计
le了
yī一
gè个
hěn很
xī吸
yǐn引
rén人
de的
zhāo招
pai牌
。
They designed a very attractive new shop sign.
noun
reputation; name; facade
Used figuratively to refer to a title, reputation, or the outward appearance one presents.
Zhè这
jiā家
gōng公
sī司
dǎ打
zhe着
huán环
bǎo保
de的
zhāo招
pai牌
，
què却
zài在
wū污
rǎn染
huán环
jìng境
。
This company uses environmental protection as its nameplate, but is actually polluting the environment.
Tā他
dǐng顶
zhe着
zhuān专
jiā家
de的
zhāo招
pai牌
dào到
chù处
yǎn演
jiǎng讲
。
He gives lectures everywhere under the banner of being an expert.