hype; build momentum; drum up publicity
Tone colorsmāmámǎmàma
Meanings
1 sense · 3 examplesverb
to build up momentum; to create a buzz; to drum up publicity
Commonly used in marketing, politics, and media contexts to describe creating hype or atmosphere for a product, event, or campaign. Can be neutral or slightly derogatory depending on context.
Lì利
yòng用
guǎng广
gào告
wèi为
xīn新
chǎn产
pǐn品
zào造
shì势
。
They used advertising to build momentum for the new product.
Míng明
xīng星
chū出
xí席
fā发
bù布
huì会
wèi为
diàn电
yǐng影
zào造
shì势
。
The celebrity attended the press conference to generate buzz for the movie.
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Zhè这
chǎng场
yǎn演
chàng唱
huì会
de的
qián前
qī期
zào造
shì势
fēi非
cháng常
chéng成
gōng功
。
The pre-event publicity for this concert was extremely successful.