damage one's brand; ruin one's reputation; tarnish one's image
Tone colorsmāmámǎmàma
Meanings
1 sense · 4 examplesverb
to damage one's brand reputation; (of a product, especially a famous brand) to lose credibility due to declining quality or other issues
Commonly used in business and marketing contexts. Often implies that a previously good reputation is being ruined by current actions, scandals, or quality issues. The subject is usually a company, brand, or product line.
Zhè这
jiā家
qǐ企
yè业
rú如
guǒ果
jì继
xù续
tōu偷
gōng工
jiǎn减
liào料
，
chí迟
zǎo早
huì会
zá砸
pái牌
zi子
de的
。
If this company continues to cut corners, it will ruin its brand sooner or later.
Lǎo老
zì字
hào号
zuì最
jì忌
huì讳
de的
jiù就
shì是
zá砸
pái牌
zi子
。
What time-honored brands fear most is damaging their reputation.
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Zhè这
cì次
zhì质
liàng量
chǒu丑
wén闻
ràng让
gōng公
sī司
chè彻
dǐ底
zá砸
le了
pái牌
zi子
。
This quality scandal completely ruined the company's brand reputation.
Yòng用
le了
liè劣
zhì质
cái材
liào料
，
děng等
yú于
zì自
jǐ己
zài在
zá砸
zì自
jǐ己
de的
pái牌
zi子
。
Using inferior materials is tantamount to ruining your own brand.