public praise; word-of-mouth; reputation
Tone colorsmāmámǎmàma
Meanings
1 sense · 5 examplesnoun
public reputation; word-of-mouth; popular opinion
Originally referred to inscriptions on stone tablets commemorating good deeds (as opposed to written records on paper). Now primarily refers to the collective oral evaluation or reputation of a person, product, or service within a community. Can be positive (口碑好) or negative (口碑差/欠佳).
Zhè这
jiā家
cān餐
tīng厅
kǒu口
bēi碑
hěn很
hǎo好
，
zǒng总
shì是
kè客
mǎn满
。
This restaurant has a great reputation and is always full of customers.
Tā他
de的
kǒu口
bēi碑
zài载
dào道
，
shēn深
shòu受
cūn村
mín民
ài爱
dài戴
。
He enjoys widespread public praise and is deeply loved by the villagers.
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Zhè这
bù部
diàn电
yǐng影
suī虽
rán然
piào票
fáng房
yì一
bān般
，
dàn但
kǒu口
bēi碑
jí极
jiā佳
。
Although this film's box office performance was mediocre, its word-of-mouth is excellent.
Nà那
jiā家
gōng公
sī司
de的
shòu售
hòu后
fú服
wù务
kǒu口
bēi碑
qiàn欠
jiā佳
。
That company's after-sales service reputation is rather poor.
Kǒu口
bēi碑
xiāng相
chuán传
shì是
zuì最
hǎo好
de的
yíng营
xiāo销
fāng方
shì式
。
Word-of-mouth marketing is the best promotional method.