fǎnqídàoérxíngzhī

反其道而行之

Word · Verb phrase

do the opposite of what others do

Tone colorsmāmámǎmàma

Meanings

1 sense · 3 examples
1.

verb phrase

to do the opposite; to act contrary to

literary

Used to describe intentionally adopting a contrary or opposite method to achieve a goal. Often implies a deliberate strategy.

Miàn面
duì对
jī激
liè烈
de的
jià价
gé格
zhàn战
 ,
tā他
men们
fǎn反
qí其
dào道
ér而
xíng行
zhī之
 ,
zhuān专
zhù注
yú于
tí提
gāo高
chǎn产
pǐn品
zhì质
liàng量
 。

In the face of intense price wars, they did the opposite and focused on improving product quality.

Tā他
zǒng总
xǐ喜
huān欢
fǎn反
qí其
dào道
ér而
xíng行
zhī之
 ,
dà大
jiā家
wǎng往
dōng东
 ,
tā他
piān偏
yào要
wǎng往
xī西
 。

He always likes to go against the grain; if everyone goes east, he insists on going west.

Show 1 more example
Zài在
yíng营
xiāo销
cè策
luè略
shàng上
 ,
gāi该
gōng公
sī司
fǎn反
qí其
dào道
ér而
xíng行
zhī之
 ,
fǎn反
ér而
qǔ取
dé得
le了
jù巨
dà大
chéng成
gōng功
 。

In terms of marketing strategy, the company did the opposite and achieved great success instead.