scattered households; retail investors
Meanings
2 senses · 5 examplesnoun
scattered households; dispersed customers
neutralRefers to customers or residents that are geographically scattered or dispersed rather than concentrated in one area. Commonly used in logistics, sales, and service industries.
There are many scattered households in this mountainous area, making delivery very inconvenient.
We need to organize the scattered individual customers to create economies of scale.
noun
retail investor; individual investor
technicalFinancial terminology referring to small-scale individual investors who trade securities in relatively small quantities. Contrasts with institutional investors (机构投资者) or major players (大户). Often implies vulnerability to market volatility and information asymmetry.
Retail investors often occupy a disadvantaged position with information asymmetry in the stock market.
This securities firm has introduced preferential policies targeting retail investors.
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Compared to institutional investors, retail investors are more susceptible to emotional influences, chasing rallies and selling into declines.